The 5-Minute Rule
Beat the speed-to-lead window most shops miss — and it costs nothing.
Propel Alliance · Growth Command OS
Stop losing the growth you've already paid for.
Every HVAC shop already has more booked jobs, more margin, and better techs within reach than it's capturing — lost to missed calls, soft pricing, gut-feel hiring, and the back door no one watches. Propel Alliance builds the operating systems that plug those leaks across demand, sales, hiring, and retention. Built and tested for $1M–$5M residential HVAC.
The 3-Option Close
The pricing frame that protects margin at the kitchen table.
Behavior-First Hiring
Screen for the techs who perform — not the ones who interview well.
01 / The Leak
It's not a marketing problem. It's a leak problem.
Owners spend on ads, build a reputation over years, and grind — then watch the results drain out through gaps nobody's accountable for. You don't need more of everything. You need to stop losing what you've already got.
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The 6 PM call in July that rings out to voicemail — and to your competitor.
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The web lead that sits unanswered for three hours until it goes cold.
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The price talked down at the kitchen table because there was no frame.
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The A-player you hired on a gut feeling — who quit inside 90 days.
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The database of past customers you've never once reactivated.
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The good tech who left because nobody ever developed them.
Every leak has a system that plugs it. That's Growth Command OS.
02 / The System
Four modules. One operating layer.
Each one closes a specific leak in the business. Run them on whatever you already use — ServiceTitan, Housecall Pro, Jobber, even paper. Principles over platforms.
01
Lead Generation OS
Make the phone ring — and stop losing the leads you already pay for. Speed-to-lead, reviews, referrals, database reactivation, and a paid-ads framework you own.
Plugs: missed calls, dead follow-up, untouched database Explore module → 02Revenue OS
Turn ringing phones into signed tickets. The booking conversation, 3-option pricing, in-home presentation, objection handling, and follow-up that protects your margin.
Plugs: soft pricing, weak closes, lost quotes Explore module → 03Hiring OS
Stop gambling on hires. A structured, behavior-based evaluation system — scorecards, interview scripts, and decision rules that screen for the techs who actually perform.
Plugs: gut-feel hiring, 90-day washouts Explore module → 04Workforce OS
Keep and develop the people who drive the revenue. Onboarding, coaching cadences, performance scorecards, and retention systems that build a real bench.
Plugs: turnover, stalled techs, key-person risk Explore module →Run the whole business as one system.
Growth Command OS — all four modules in one operating layer, priced to install the entire command stack at once.
03 / The Path
Diagnose. Install. Compound.
No overwhelm, no 12-week curriculum. You find the biggest leak, plug it, and let the system compound — the same way every module is built to run.
01
Diagnose
Score the business against the built-in diagnostic and find your single biggest leak in about 30 minutes — before you change a thing.
02
Install
Drop in the scripts, scorecards, and SOPs. Run the 7-day sprint to stabilize the leak and book wins from demand you already have.
03
Compound
Measure what each system produces, then improve it quarterly. Owned, repeatable, and compounding — instead of advice you rent and forget.
04 / Why Propel
Built on structured evaluation — not guru theater.
Propel Alliance comes out of a discipline of structured behavioral evaluation and systems design — the same rigor used to assess people and build processes that hold up under pressure. That's why these aren't motivational courses. They're operating systems your team runs every day.
No retainers
Buy the system once and own it. No monthly fee, no agency that holds your results hostage.
No theory
Scripts, scorecards, decision rules, and SOPs — the artifacts your team uses on the job, not slides.
No dependence on us
The system is designed to run without us in the room. Install it, measure it, and keep it forever.
05 / Fit
Built for operators who want a system they own.
✓ This is for you if
- You run a $1M–$5M residential HVAC shop
- You're tired of renting results from agencies and gurus
- You want repeatable systems, not heroic effort
- You'll actually run the cadences, not just read them
✗ This is not for you if
- You're under $1M with no basic operations in place
- You want a done-for-you magic button
- You're looking for motivation, not machinery
- You won't put the systems into the field
The Operating Principle
Systems over hustle. Owned over rented. Measured over guessed.
Pick the module that plugs your biggest leak — or install the whole command layer and run the entire business as one system.
