You don't have a lead problem. You have a $200K leak.
Before you spend another dollar on ads: your CSR is losing bookings, your techs are quoting instead of presenting options, your estimates die unfollowed, and your replacement opportunities never get handed off. The money is already in your funnel. The Revenue OS is the documented system that captures it — 197 modules, 15 sections, 16 appendices of scripts, option sheets, scorecards, and coaching cadences.
Immediate access · One-time payment · All sales final
A $2M shop leaks $275K–$480K a year. Most of it inside the calls you already paid for.
Lead volume is easy to blame because it's visible. Sales leakage is harder to see. "The leads are bad." "People are cheap." "Google is too expensive." Sometimes true. Usually incomplete.
Before you increase ad spend, inspect your booking rate, close rate, maintenance attachment, IAQ attachment, average ticket, and estimate follow-up rate. If those are weak, more leads only amplify the waste.
Spend another $20,000/month on Google Ads and you add $200K–$300K of new revenue at the top of the funnel. Fix this system and you capture $200K–$400K that's already in your funnel. Same outcome. One-tenth the cost. One-third the risk.
- CSR booking rate 20% below standard$80K–$120K
- Replacement opportunities not handed off$50K–$100K
- No structured options on repair calls$40K–$60K
- No follow-up on unsold estimates$30K–$60K
- Maintenance attachment under 25%$30K–$50K
- No price calibration$25K–$50K
- IAQ never offered systematically$20K–$40K
- Total annual revenue leak$275K–$480K
Math at scale from Revenue OS Module 4. A shop running this system properly captures $200K–$400K already in the pipeline — without one additional marketing dollar.
Your techs aren't bad at sales. Nobody ever taught them.
They were trained to diagnose, repair, install, and certify. Nobody taught them to explain findings without overwhelming, present options without pressure, handle objections without getting defensive, or close a decision without it feeling awkward. That's not a character flaw. It's a training gap.
This system rejects pushy HVAC sales — pushy sales produces complaints, refunds, bad reviews, tech resistance, and brand damage. The philosophy is four words: Diagnose. Educate. Options. Decision.
Find
Uncover what's actually wrong — and what else the system is telling you.
Inform
Explain the finding in plain language, with visual proof the customer can see.
Educate
Frame consequences and tradeoffs without fear-selling.
Lay out options
Good/better/best on a written option sheet, every eligible call.
Decide
Let the customer choose. The tech's job is an informed decision, not a forced one.
The FIELD framework (Module 32) is trained on Day 3 of the Sprint and observed in the field the same afternoon.
This is built for one kind of operator.
This is you
- CSRs answer the phone but don't book qualified calls
- Techs diagnose accurately and then sell defensively
- Maintenance visits are $89 tune-ups, not trust-building revenue events
- IAQ gets offered only when the customer brings it up first
- Replacement opportunities die because nobody hands them off
- Estimates go out and nobody ever follows up
- Your pricing gets presented apologetically
This isn't you
- You want high-pressure closing tactics — this system explicitly rejects them
- You want a guaranteed average-ticket number — nobody honest can promise that
- You won't record calls or run ride-alongs — the system needs observation to work
- You'd rather buy more leads than fix what happens to the ones you have
- You want a refund window — all sales are final
197 modules. 15 sections. Every protocol paired with the script.
| Section | What it installs |
|---|---|
| I–II · Modules 1–12 | The real sales problem + the OS architecture. The leak table, the technician sales gap, and the Diagnose–Educate–Options–Decision philosophy. |
| III · Modules 13–29 | Call handling & booking conversion. Master CSR booking script, the value frame, the price-shopper save script, emergency triage. Where most sales are lost before the tech ever arrives. |
| IV–V · Modules 30–45 | Technician sales fundamentals + diagnostic sales. FIELD framework, advisor identity, customer discovery, visual proof standard, repair findings scripts. |
| VI · Modules 46–54 | Options, pricing & presentation. Good/better/best structure, option sheets, pricing confidence, financing integration. |
| VII · Modules 55–70 | Maintenance agreement system. Why most programs underperform, tiered structure, conversion scripts. Target: 30–50% attachment. |
| VIII · Modules 71–85 | Indoor air quality sales. Qualification questions, product ladder, ethical recommendation rules. |
| IX · Modules 86–100 | Repair vs. replace & the replacement handoff. Trigger matrix, comfort advisor handoff, replacement consultation flow. |
| X · Modules 101–115 | Unsold estimate recovery. The 7-touch sequence, recovery scripts, and the dashboard that stops estimates from dying in silence. |
| XI–XII · Modules 116–145 | Scorecards, dashboard & manager coaching. Tech and CSR scorecards, weekly sales reviews, daily ride-alongs, roleplay, win/loss analysis, monthly calibration. |
| XIII · Modules 146–160 | Compensation alignment. How comp drives behavior, performance pay design, spiff structures. |
| XIV · Modules 161–185 | Pricing strategy & calibration. Repair pricing, maintenance tiers, IAQ ladders, replacement tiers, market calibration. |
| XV · Modules 186–197 | Advanced plays. Commercial pricing notes, financing math, warranty pricing, the R-454B transition, opportunity-based dispatching, review generation. |
| XVI–XVIII | The 7-Day Revenue Sprint, the 90-Day Roadmap, and the 100-Point Revenue Diagnostic. |
| Appendices A–P | Production-ready assets. Master CSR booking script, FIELD one-pager, option sheet templates, repair findings script, tech and CSR scorecards, estimate recovery scripts, weekly sales review agenda. |
Done imperfectly in 7 days beats perfect in 90.
Run it in one calendar week, not seven business days. Don't skip days. Don't delegate the owner tasks — those need your fingerprints. Day 7 is the checkpoint; if you didn't hit it, you repeat the missed days.
Diagnose & decide
Run the 100-point diagnostic. Pull 30 days of metrics. Find your biggest dollar leak and pick the one module that addresses it first.
Install the CSR booking script
Print it for every CSR. Walk it line by line. Pair roleplay, then mystery-shop them. Script live on calls that afternoon.
Train FIELD with every tech
All-tech meeting, four scenario roleplays, then the service manager rides along and observes three live calls.
Deploy the estimate dashboard
Pull every estimate over $500 from 90 days. Status each one. Flag the open ones for a manager recovery call tomorrow.
Recovery calls & roleplay
Manager works the aged estimates — goal is recovering 1–3 this morning. Full-team roleplay in the afternoon.
Booking script live on every inbound call. FIELD trained and observed in the field. Unsold estimate dashboard live and tracked daily. At least one aged estimate recovered. At least one maintenance agreement booked. First weekly sales review held. Baseline metrics captured. Six or more yeses and you move to the 90-Day Roadmap.
By Friday you own these — not notes about them.
- Master CSR booking script
- Price-shopper save script
- Emergency call triage protocol
- CSR scorecard + call review process
- Booking rate baseline
- FIELD framework one-pager
- Repair findings script
- Good/better/best option sheets
- Maintenance agreement tiers + conversion script
- Replacement trigger matrix & handoff
- Unsold estimate dashboard
- The 7-touch recovery sequence
- Manager recovery call script
- Weekly sales review agenda
- Tech scorecard + coaching cadence
Recover one $2,500 estimate and it's paid for three times over.
Day 5 of the Sprint has a stated goal of recovering 1–3 aged estimates before lunch. The Revenue OS is $697, once.
HVAC Revenue OS™
- 197 modules across 15 sections + revenue-capture add-ons
- Appendices A–P: scripts, option sheets, scorecards, SOPs
- The 7-Day Revenue Sprint
- The 90-Day Implementation Roadmap
- The 100-Point Revenue Diagnostic with lever-level fix paths
- Pricing calibration, comp alignment, and the R-454B transition
HVAC Growth Command OS™
- Everything in the Revenue OS, plus:
- Demand OS — feeds the pipeline this system converts
- Hiring OS — staffs the trucks to deliver the demand
- Workforce OS — keeps and coaches the techs who run these scripts
- 641 modules total, cross-linked into one operating layer
Revenue without hiring or workforce is sales pressure without the capacity to execute. If your techs are new, undertrained, or on their way out the door, no script will save the ticket.
Because this is digital intellectual property with immediate access, all sales are final and non-refundable. We don't sell you a maybe and we don't hide behind a refund window.
What we stand behind is installation. Complete the implementation steps, use the tools as directed, and submit proof of implementation within 30 days of purchase. If you qualify and you're still unclear on what to do next, Propel Alliance will help you identify the gap and give you a clear next action — clarification, implementation guidance, and a revised action plan.
Proof may include completed technician sales scripts, roleplay notes, objection handling practice, a revenue opportunity checklist, technician coaching notes, a sales meeting agenda, a performance scorecard, or a repair-vs-replace conversation framework.
This guarantee does not promise increased revenue, higher average ticket, improved close rate, better technician compliance, more booked calls, more replacements, or any specific sales outcome. Your results depend on your technicians, leadership, offer, pricing, customer base, market, follow-up, coaching, and execution. This implementation support guarantee does not create a right to a refund.
The questions you're actually asking.
My techs will hate this. They're not salespeople.
They'll hate a pressure system — correctly. This isn't one. FIELD is a diagnosis-and-options framework: find it, show it, explain it, lay out three choices, let the customer decide. Techs resist selling because it feels dishonest. They don't resist explaining what they found and letting the homeowner choose. That distinction is the entire product.
I'd rather spend the money on ads.
Then run the numbers first. Another $20K/month in Google Ads buys you $200K–$300K of new top-of-funnel revenue. Fixing this system captures $200K–$400K that's already in your funnel, at a fraction of the cost and risk. Marketing fills the bucket. Sales plugs the holes. Fix the holes first — then scale.
I don't have a service manager. It's just me.
Then you're the service manager. The Sprint's owner tasks are yours anyway, and the manager tasks — call reviews, ride-alongs, roleplay — you run yourself until you develop someone. The system still installs. It just takes more of your calendar.
Is this pricing advice? Am I going to get in trouble?
The OS gives you operational frameworks for pricing structure, financing presentation, and warranty language. Before you deploy any of it: consult employment counsel on comp changes, verify your financing disclosures meet state requirements, review warranty representations against manufacturer documentation, and confirm your price-presentation language meets your state's consumer protection rules. One attorney consultation prevents five- and six-figure exposure.
Why is there no refund?
Because you get the entire system the moment you buy. There's no way to un-give it to you. Instead of a refund window, we give you an implementation guarantee: do the work, show us, and if you're still stuck we get in and help you find the next move. We'd rather back the people who execute than subsidize the people who don't.
Every estimate sitting unfollowed is money you already earned and never collected.
Day 4 you build the dashboard. Day 5 your manager works the phone and recovers one to three of them. That's the system paying for itself before the week is out.
Immediate access · All sales final · Implementation guarantee applies
